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Selling Books in the Great Recession: An Economist's Perspective

21 Oct

1. WE’RE IN THE GREAT RECESSION. IT DOESN’T SEEM TO BE GETTING ANY BETTER.

Well, duh. A real economic analysis would back up this assertion with studies and statistics. But we don’t really need that. We all know that we’re in a bad way. If we don’t feel it in our personal lives, we can go to out local mall and look at all the empty retail space.

Is that space ever going to be filled? Beats me. In the old days, economists thought that unemployment and under-utilization of productive capacity were short-term phenomena. Everything would be cool in the long run.

Operation Desert Swap––Now Authors Can Support our Troops!

20 Aug

Operation Desert Swap provides a way for authors to support our troops with more than bumper stickers. If you are an author and join Operation Desert Swap , you’ll be paired with a soldier. You’ll send him or her a copy of your book. You’ll also agree to write “your” solder at least once a […]

Negotiation Skills and Working with Professionals – Add a little Sugar!

12 Aug

I recently posted an article by super publicist Susan Schwartzman about working with a publicist and the importance of sending cookies once in a while. This seems like a small thing––maybe even a bribe––but it’s not. What Ms. Schwartzman introduces is the very large topic of use of influence. Use of influence means what authors […]