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Selling Books in the (Continuing) Great Recession by Edward C. Patterson

17 Aug

From Edward C. Patterson: “It’s actually easier to sell books directly to the public over the web through Amazon.com now than it was in boom times, when you needed to follow stuffy industry rules — rules that the traditional publishing houses are now realizing are their Achilles’ heel. The problem is, most authors are poor marketers and, in good times or bad times, that means that some great reads will not find eager readers. It means that authors must wear another hat to engage potential readers in the online fray.”