Archive | Working with a Publicist – Send Cookies! RSS feed for this section

Negotiation Skills and Working with Professionals – Add a little Sugar!

12 Aug

I recently posted an article by super publicist Susan Schwartzman about working with a publicist and the importance of sending cookies once in a while. This seems like a small thing––maybe even a bribe––but it’s not. What Ms. Schwartzman introduces is the very large topic of use of influence. Use of influence means what authors […]

Working with your Publicist – Send Cookies!

6 Aug

From Sandy Nathan: We have a great treat today: an article on working with a publicist by guest blogger, Susan Schwartzman of Susan Schwartzman Public Relations. Susan has been called “The Navy SEAL of Publicity” by the publicity director of a well-known publisher. She specializes in book publicity campaigns for publishers and authors and is […]