Archive | October, 2011

How I Sold 1 Million eBooks in 5 Months by John Locke | A Your Shelf Life Review

27 Oct

This is a really great book. If you’re an author or aspiring author who wants to sell a bunch of books, you should buy it and put what it says into practice. It’s like having a strategic marketing coach who cares about you tucked away in your Kindle. You can buy it here.

That’s the business portion of this review. Having that out of the way, let’s hang out and get acquainted.

I bought this book approximately thirty seconds after the nice people at the Amazon Digital Platform sent me a press release saying that John Locke had passed the one million downloads mark, the eighth person in history to do so and the only self published author.

I had never heard of John Locke.

I’ve read the book four times now and can say that this is one of the most exciting books I’ve read in a long time, both for what it contains explicitly and for what isn’t talked about. The book is a how-to focused on John’s marketing plan and a case study of John Locke, both of which I find fascinating.