Sandy Nathan's YOUR SHELF LIFE

Operation Desert Swap provides a way for authors to support our troops with more than bumper stickers. If you are an author and join Operation Desert Swap , you’ll be paired with a soldier. You’ll send him or her a copy of your book. You’ll also agree to write “your” solder at least once a […]

I recently posted an article by super publicist Susan Schwartzman about working with a publicist and the importance of sending cookies once in a while. This seems like a small thing––maybe even a bribe––but it’s not. What Ms. Schwartzman introduces is the very large topic of use of influence. Use of influence means what authors […]

From Sandy Nathan: We have a great treat today: an article on working with a publicist by guest blogger, Susan Schwartzman of Susan Schwartzman Public Relations. Susan has been called “The Navy SEAL of Publicity” by the publicity director of a well-known publisher. She specializes in book publicity campaigns for publishers and authors and is […]